The Smart Start logo development involved numerous variations cultivated through analytical research, creative narrative revisions, and an innovative thought process. Beginning the process by with simple idea sketching, just pencil to paper method gave a clear definition of the best storyline to convey to our consumers.
The above image is the final design of the full-color version for Smart Start, Big-Box-Baby Retailer.
Through multiple sketch ideas, the logo ideations were narrowed down to two version. Extending upon the two chosen versions, the process of black and white preliminary computer generations revealed the strongest logo potential.
Above is phase one of the sketch process, simple pencil sketches which were influenced by the creation of many mood boards enabled the mind to continue processing ideations. The sketches helped in archiving ideas that could evolve into a new logo iteration.
This image is phase two of the sketch process, some of the concepts were derived from other sketches, which enabled a new feel and look for the ideation. Exploration increased the outcome for a successful logo.
